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Kerala: How fish markets opened on Facebook and WhatsApp during the lockdown in Kerala’s capital June 19,2020   |  Source: The Hindu

Dawn is still many hours away when Jobin Ouseph leaves, at 3 am from his home at Valiyathura, a picturesque coastal village in Thiruvananthapuram district, for the hustle and bustle of the fish auctioneering market at Vizhinjam. There, country boats have landed with the early morning catch. After frenetic bidding, he takes home seer (neymeen) and sailfish (thala). By 7.30 am, the tech-savvy entrepreneur updates his customers about the day’s catch on Pachameen, a WhatsApp group with 250 customers. By 10.30 am, he and his cousin are ready to deliver the fish, cleaned and cut. It has been hardly two months since Jobin, son of a fisherman, started Pachameen. The 23-year-old is among several others from the coastal areas in the district who started home delivery of fish when the markets were closed during the lockdown caused by the pandemic.

An essential staple for many residents in Kerala’s capital city, fish was hard to come by in the initial days of the lockdown. But soon social media was flooded with vendors, who needed just a Facebook page and a WhatsApp number to start home delivery of fresh fish. “It has been my dream to start my own business venture. Having worked with a food delivery service for a year, I knew how to go about it. The lockdown was an opportunity to

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Years in Support of Small Scale Fishworkers (1986 - 2018)