ICSFDC News Alerts

Kerala: Virtual fish markets operate via WhatsApp in Kochi July 24,2020   |  Source: The Times of India

With markets closed, locals are exploring other ways to sell fish. Most of them have started to orders through WhatsApp and deliver at consumers’ doorsteps. They are mostly selling freshly caught fish from the Kochi backwaters and inland fishermen. Krishi Vigyan Kendra (KVK), which has been working with self-help farmer groups (SHGs), has been hand-holding the Kadapuram freshfish welfare sangham to deliver fresh fish to households. “It works through WhatsApp. Around 9am, the details of available fish with picture and cost will be shared. This goes to nearly 750-1,000 people. During the lockdown period alone, the SHG earned Rs 1.6 lakh by delivering 51kg of fish to nearly 350 households every day,” said KVK project coordinator Shinoj Subramannian.

He said that KVK is helping fishers develop an app which will then be linked to the KVK website. “This is aimed to reassure the customer of the fish quality. There are a lot of groups selling fish but we have to just ensure its quality. One of the main challenges of youth getting into this business is that there is already a large network of fishermen and traders in the fisheries marketing sector but not much stress is being given to quality. So we advise newcomers to stress on quality.

The SHG had started with making

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Years in Support of Small Scale Fishworkers (1986 - 2018)