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India: Rising demand for convenience food boosts value addition in Indian seafood exports by PK Krishnakumar December 03,2021   |  Source: Money Control

Indian seafood exporters are churning out more value-added products to cater to the rising demand for convenience foods in overseas markets, particularly the US, after the outbreak of Covid-19. The retail market is booming as a large section of people are still hesitant to go to restaurants and catering is yet to regain normalcy. Since home consumption has come to stay, people are buying more ready-to-eat foods.

Demand for value addition

Value addition in the total annual seafood export from India was stagnant at around 6-7 percent till Covid-19 hit the world. In the last couple of years, it has risen to around 10 percent, according to Marine Product Export Development Authority (MPEDA) sources. India exported marine products worth $5.96 billion in FY21 and the country is hoping to touch the $7 billion mark in the current year. “Rising demand for value-added products has created the need for different packaging. Instead of bulk packets, we have to produce smaller ones like 500 gms, 250 gms etc,” said Anwar Hashim, Managing Director of Abad Fisheries. This includes fish fillets and other ready-to-fry or steam products. The pandemic has compelled exporters to give more thrust to value addition to cash in on the current situation. But it requires more investment and

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